I’m going to give you two different examples of a campaign and you will clearly see which one will NOT die out and which one will.
Examples 1:
The first example is running one ad group with 50 or so keywords and with a budget of $30 a day.
Ad group: “online dating sites”
Budget: $30 a day
Example 2:
The second example is running more than one adgroup with 1000+ keywords. The budget is set high enough to test things quickly.
Ad groups:
dating sites
singles dating
online dating
dating personals
internet dating sites
dating websites
on line dating sites
dating single
dating services
dating service
dating website
singles sites
on line dating
internet dating
find a date online
dating online site
dating websites online
dating web sites
dating web site
online dating profiles
onlinedating
online dating web site
online dating website
online dating review
dating singles online
best online dating
top dating sites
single dating sites
dating cupid
free internet dating
online dating guide
single online dating
new dating site
herpes dating
free online dating
free dating services
free dating site
free online dating site
on line dating site
online personals sites
free on line dating
online dating service
online dating services
free online dating services
men seeking women
free online dating service
singles dating sites
online dating personals
best dating sites
Budget: $150 a day
The Difference?
Well, beside the number difference in these two campaigns, the difference you will notice after few days you run these two campaigns is that, campaign 1 with one ad group may or may not work. That’s because one ad group is NOT enough to test the niche. Even if you make that one ad group work, your profits are not high enough and you need to scale things up if you want to make more than $100 a day profit.
On the other hand the campaign 2 is bound to have few ad groups that may have less bidding and less competition and start to show some success after few days of testing. Reaching $100 profit will be quicker and easier in campaign 2.
Your Lesson
The lesson I wan you to take from this post is that, you are increasing you odds of having a successful campaign by having more adgroups and running more keywords. The more you run the faster you will see results and the more money you will make when everything is said and done.
Reference:
Also check out these posts on keywords research.
- PPC marketing: How to get those keywords to Convert
- Keyword Research: Go Deep or Going Wide First?
I know I have taken longer than usual to post. I assure you I haven’t forgotten you. I don’t make regular posts usually like the other bloggers. I only write when I have nothing going on and lately I’ve been busy with lot of stuff and I need to put some time on my campigns as well now. I will make my 2nd post in the next week. So stay tuned.
In the next few posts, I’m going to document the steps I take to launch a new PPC campaign. I will try to share with you every bit of information, technique, tricks and steps you may need to take.
What I will Share:
1. Market Research
2. Keyword Research
3. Landing Page Techniques
4. Keyword Groupings
5. Creating Ads
6. Launching Campaigns
7. Tweaking Campaigns and more
What I will NOT Share:
1. My Niches, my offers, my landing pages, etc.
Note: Please note that I don’t claim to be an expert at PPC and what I’m about document are NOT the definite steps to take to launch a PPC campaign. This is just something I found that works for me.
So, now that’s out of the way, let get into the nitty-gritty. Shall we? I’m going to try to keep the posts short and concise.
Market Research
The first thing you should always do before taking on a new campaign is to do some initial research into the market to see…..
1. How much demand there is?
2. How much competition there is?
3. What products/offers people are promoting (CPA, CPL, etc)? The commission on those products/offers to get an idea on the return.
4. What people are doing to promote these products/offers? For example, are they using one landing pages, min-websites, squeeze pages and or something else. Because what works for others will probably work for you. So you should learn form you competition . Don’t try to be different or creative when you are new or starting out.
5 Lastly, Can I easily scale the campaign? Meaning, are there more related keywords or sub-niches I can go into later? This is important because, if you make $100 profit form your main campaign, chances are you can make another $100 by expanding your keyword list or venturing into sub-niches by using the same techniques you used for the first successful campaign.
Finding Demand and Competition.
Demand and competition both go hand in hand. The competitive the niche, the demanding it is. You can simple do a search on the popular keywords to know if the niche is in demand. Also, the number of offers on a network will tell you how demanding the niche is. Look at dating for example; there must be over 50 offers on it on Azoogle.
Picking converting offers?
One sure way of finding what offers are converting in the niche you’re interested in promoting is to contact your AM and ask him to send you bi-monthly or monthly offer report. This report will contains the offers, their payouts, conversion they are getting and network wide eCPC on those offers. This will give you a good indication of what offers are converting better on the network. Your AM can also simple tell you what offer to run.
What landing pages will work?
Again, for this, look at your competition. What kind of landing pages are using for the offer you like to promote. Is it a simple bridge page, or one page landing page with reviews or mini site with articles? Follow their lead and get a landing page done from professional. I recommend elance.com
Scaling the offer.
If you picked a demanding niche then scaling will be easier once you find the winning formula. Scaling an offer is important once you have at least one campaign making you profit. You can simple take the formula that you used to make the first campaign successful and apply it to other sub-niches or offers. For example, from general dating you can go into specialty dating offers.
Final Words.
If you’re just starting out or trying to find your first successful campaign, don’t pick a niche which doesn’t have demand. One way to get a hold of PPC affiliate marketing is to get into demanding niches. Why? Because this way you can test things faster since you have traffic in abundance. Researching keywords will be easier also. Think about it. If you’re getting 100 clicks a day on your campaign vs. 1000 clicks, don’t you think it will be much quicker for you to find out what keywords are converting. Right?
