Knowing what happened in Haiti and what people must be going through there, not knowing where yours loved one are, whether they are alive or dead, is really heart wrenching. I just want to get a quick word out that if you’re thinking of helping out, please don’t wait. Help out the people in Haiti so they can rebuild.
If you’re like me and don’t trust half of these know charitable organizations, the let me recommend you yele.org. yele.org was setup in 2005 by Wyclef Jean, a known musician in the US. He is of Haiti decent, which is why I would rather donate to someone who has roots to the country then a 3rd party organization.
How to make donation for Haiti earthquake relief?
Through Yele.org
About Yele.org
http://www.yele.org/about/index.html
About Wyclef Jean (Founder of Yele.org)
http://en.wikipedia.org/wiki/Wyclef_Jean
His interview on CNN
http://www.cnn.com/2010/SHOWBIZ/01/13/yele.wyclef.haiti.relief/index.html?eref=rss_latest&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+rss%2Fcnn_latest+%28RSS%3A+Most+Recent%29&utm_content=Google+Feedfetcher
Anyway, I donated $100 this morning through yele.org. If you’re thinking of donating for the relief efforts in Haiti then don’t wait. Just trying to reach out as many people as I can through this blog.
-G
Some of you have asked for monthly reports. I apologize for skipping monthly reporting for the past few months. Ever since I moved away from search marketing, I have stopped tracking my earning on daily basis. I use to keep track my ad cost and revenue on excel sheet before, therefore, making it easy for me to report my earnings. With media buys it is sort of different because you pay the total advertising cost upfront as suppose to in adwords where you pay as you go.
Someone asked me if I’m still doing search PPC. Although, I’m not doing search PPC anymore but I still have my Yahoo and MSN accounts, so I may get into it again. But for now I’m focused on media buys. Lately also trying self-serve contextual media buy platforms like adbrite. So far with the one campaign I’m testing on adbrite, it seems not so solid. I may be wrong. Anyone advertised with adbrite before?
Speaking of media buys, my highest daily earning actually came yesterday through media buys as suppose to search ppc.
These earning are pretty much focused in one niche, which obviously makes me nervous because if one of the offers happen to go, my earning and ROI % will drop, possible killing my entire income base.
I had the same problem when I was on search marketing, which was, I never put the time in diversifying my earning in different markets. I should learn from my mistakes. Although, I made a goal in the new year to make couple web properties (websites) making 20k/mo from organic traffic. Having both content websites and paid advertising campaigns and having earnings coming from both organic and paid traffic is the ideal situation an internet affiliate marketer should be in.
-G
There are about 50 or so big advertising networks like the aol ad network http://advertising.aol.com. Doing a media buy as a DR advertiser with an adnetwork can be tricky. Not only they require huge budgets but certainly you must know what you’re doing right from negotiating your buy to running it.
Recently I did a $10,000 buy with a big network with a reach of 5 billion impressions a month. I had a good tested offer which gave me consistent conversions on direct media buys and my banner very pretty optimized. Despite using my ad tags and tested campaign and targeting the ads to specific age group and gender, I still lost $2k without making a conversion.
Doing a media buy with ad network can work but it is risky. Part of the reason most ad network are not transparent. What that means is, they won’t tell you what sites they are running your ads on. You can specify all sort of targeting such demographics, gender, geo targeting and even channels but your ads will appear on 1000s of sites and most will be duds. I have heard it takes about 3k-5k to optimize a campaign on a big ad network. That means you will be spending that much before you start to breaking even.
In my case, after spending 2k I didn’t see any return and so I had my cmapaign paused. Now I’m trying get rest of my money refunded. I still don’t know what I did wrong and how I should attach ad networks. Perhaps, I should have test out multiple offers (which could take even more money to and work) or maybe try specific channels.
In case you were wondering about those big ad network. Here is the list.
Top 50 advertising networks
