How do I create those great looking landing pages?

Do you usually get discouraged seeing those nice graphic rich landing pages when you’re probably doing your keyword research or something? You probably say to yourself, “how the hell am I going to make those nice looking pages? There is no way I can compete with these guys with an ugly looking landing page that I have because I can’t never make a landing page as good as that“.

Wait! How do those top affiliates do it? They make their own landing pages? Are they really good at doing eveything?

How the big affiliates do it!creating landing pages

I’m sure you heard of the term “outsourcing” but have ever thought of outsourcing? You think these affiliates actually make their own pages? You would be surprised to know that most top affiliates are NOT tech savvy. What do is, outsource almost all their work to other people who specialize in their own field. They hire designers, programmers, SEO specialists, content writers, etc…basically a whole team of specialists to put together their website. All they are left to do at the end is to do the keyword research and launch their campaign and that is exactly what affiliate marketer should only be doing and that is why they’re are on top. They spend more time doing the real stuff while most other affiliates are scrambling to put together a half-assed looking landing page, scrappy content, incomplete keyword list and the same time worried about how much money they are going to spend this time around on PPC?

This is not how you do PPC. This is a real business. You need to start treating this as a real business, if you haven’t already. You need to start thinking big….yea, just like that guy in the picture here :)

Elance: The Outsourcing Portal

So you wonder now, where can I find graphic designers and programmers to make me those nice looking landing pages for cheap. The place is called elance.com.

Elance is a site where you find professionals like graphics designers, programmers, content writers and so on looking for work and buyers looking to hire these processional to do their work. Basically, Elance will manage your project and payments with the service provider. The process is simple.

The process in a nutshell…

1. First, you create a project (it’s free) in there, which is quite simple as writing a post.

2. Once the project is posted, people will start bidding on your project.

3. You then choose a bidder and award the project to your chosen bidder/professional.

4. They start the work.

5. When they are done they present the work to you.

6. If you’re satisfied, then you pay them through escrow.

The whole process is easy, safe and secure.

How cheap is outsourcing at Elance?

You can find professionals who will make a good landing page for about $100 or so dollars. This price is nothing compare to the headaches you will be saving. Moreover, you can easily find web content writers for $10 an article. Basically, you can have a landing page done for less than $200 and that my friend is a bargain because you know you would make that back very quickly.

If you don’t like the sound of that or if even that is too expensive for you, then I can suggest another place where you can actually buy already built landing pages. It’s called lptemplates.com. Landing pages here are as cheap as $10. The only trouble is, they are generic and you may end up with the same landing page as the next guy (edit: A single landing page is only sold 10 times and then replaced by another fresh one, which is good). It’s a still a good place if you don’t like to go with a custom solution.

At the end, the success of your campaign boils down to how much time you spent at doing the real stuff, that is, keyword research, niche research and later on tweaking your keywords and campaign for maximum profits. Isn’t that what the affiliate should be doing in the first place rather then spending countless hours learning how to make graphics or trying to understand CSS, PHP and other crap.

8 Responses to “How do I create those great looking landing pages?”
Ryan Royal Posted on August 18, 2008 at 9:01 pm

Thanks for the mention!

You’re spot on about the amount of time you can save by outsourcing this stuff. I outsource ALL of my content. Why spend hours writing content when I can get it done for $20-30 and make 10 times that much working on aspects of AM that can’t be outsourced?

Neil Posted on August 18, 2008 at 9:20 pm

Good post :-) your blog has some good info. Spending money to get a solid LP may be a bit scary at first but it is defiantly worth it.

Kevin Posted on August 19, 2008 at 7:48 pm

Nice post, I’ll be checking out the sites you recommended but how do you deal with these services when it comes to declaring expenses or sending out 1099s to them from your LLC or Corp?

With Elance it seems like your dealing with individuals so you probablly pay via Paypal. What do you do to prove these expenses come tax time? Do you have them email some kind of receipt or is it good enough to just have a payment for $XXX going to Joe Smith on Paypal?

I don’t know if you run your biz through a LLC or a C or S Corp but I know with an LLC if you pay a non INC business or person more than $600 in a tax year you need to send them a 1099. If your buying landing pages or outsourcing big projects I’m sure you will be spending more than $600 with one person. Is it hard to get the workers on Elance to provide a social security number or their business EIN # so you can send out a 1099 to them. I bet most people on there won’t be comfortable giving out such numbers.

webmaster Posted on August 19, 2008 at 8:53 pm

I thought everything I put on my credit card is a business expense. I just recently got incorporated. So, I definitely need to touch base with my account about this. Things probably work different up here in Canada. Thanks for bringing this up.

Wade Posted on August 20, 2008 at 1:53 am

lptemplates is better than elance for getting landing pages. If you think about it, as you mentioned lptemplates only sells a landing page 10 times before they replace it. So only 10 people have the same landing page. What are the odds that someone looks at your landing page and says, oh Ive seen that exact page before??? They are very very very slim when there are only 10 of them floating around. And you cant beat 10 bucks for a landing page. Skip elance for landing pages. 200 bucks for a lp is crazy. I know guys that whip them up for 20-60 bucks, fresh. They will provide you with all the project files and everything.

Charlie Peterson Posted on August 21, 2008 at 2:01 am

Is “elance” the only portal you’d recommend? I heard that LimeWire market or whatever it is works well also?

Heck, I’d be intrigued to find a loyal “web guy” who can spit this stuff out in his sleep! Love it!

webmaster Posted on August 21, 2008 at 7:08 pm

I recommend Elance since you get high quality professionals there. There system is really neat. You can narrow down the service providers using number of filters like number of reviews they have, ratings (%), their experience (in months) and so on.

Basically I never select anyone less than 95% rating and with less than 6 months of experience in handling projects.

Also, you get added security of using escrow. Basically you don’t pay the service provider until they finish the project. Every service provider will have their own business terms. Some require some advance payments before starting the project.

PPCFool Posted on August 22, 2008 at 2:51 pm

you guys can also check out getafreelancer.com and 99designs.com both good places to find a quality designer. 99 designs is more expensive but you can get some nice landers/whole sites done.

cool thing is you get to see everyone’s design before you pay at 99

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