04 Jul

PPC Marketing: Creating Successful Campaigns From the Start

Posted by webmaster, under PPC Marketing

How many times have you started a campaign just to see it fail in few days?

You may ask yourself - Now, why do my campaigns fail in the first place? The answer is simple. It’s a combination of fear of losing money, fear of failing and matter of giving up quickly before realizing its full potential.

The recipe of creating successful campaigns in any niche is basically the same when you look at it from the outside. Yes, every niche is different but the process of creating your PPC campaigns in adwords, Yahoo or MSN for almost every niche and offer is the same. Here’s what I mean….

Steps to take before launching a campaign:

1. Research Stage

Before blindly hammering keywords in adwords, research and compile a big list of ALL possible related and lateral keywords to your offer or niche. For more information, check out Amit’s post on keyword research.

2. Setting up adgroups

  • Split your keywords into logical groupings/ad-groups - It doesn’t matter how many keywords you have in your ad group. Forget what you read on the internet about “only keep few keywords in your adgroups”. You just need to make your ad groups as tight as possible. It could mean 150+ keywords or 5 keywords. I have adgroups with 150 keywords and with as low as 5 keywords. It all depends on you niche and offer.
  • Test all match types - Add broad, phrase and exact types in your adgroup. You need to test all match types. Broad match type will give you tons of traffic and in some cases it may also turn out to be more profitable as well. I have few adgroups where broad keywords are the lifelines of my campaign.

3. Keyword Tracking (most important step)

Before running your campaign, setup some kind of conversion tacking on your keywords. Yes, you need this. Don’t even think about it. Just do it!

4. Last Step - Running your campaign

Run your campaign for at least a week before you have substantial amount of data to analyze the results. Look at the keywords/adgroups that are costing you money. Take those out immediately. Keep the ones that are making profit and then compile even more keywords related to the winning keywords. Now just keep tweaking your campaign until you are satisfied with the return.

So, there you have it, a successful recipe in a nutshell for creating profitable campaigns from the get-go. Let me know your thoughts?

8 Responses to “PPC Marketing: Creating Successful Campaigns From the Start”
Tom - StandOutBlogger.com Posted on July 5, 2008 at 4:58 pm

thanks for sharing this. I am just getting into ppc marketing and you info was really helpful.

web_dev Posted on July 12, 2008 at 11:12 am

I’m glad you found this topic helpful. Please let me know if you have any questions. Look out for more informational posts on my blog later. Thanks for visiting.

Joshua Posted on July 22, 2008 at 8:48 pm

Say you have Computer for a keyword, do you add a broad, exact, and phrase for computer in the same adgroup?

webmaster Posted on July 22, 2008 at 9:27 pm

Yes! You need to test all match types, broad, exact, and phrases. I split them them in the separate adgroups and i name them adgroup_exact, adgroup_braod, adgroup_phrase.

Joshua Posted on July 22, 2008 at 9:56 pm

So, in essence, you would take every ad group, and actually split them into 3 adgroups, exact, phrase, and broad?

Joshua Posted on July 22, 2008 at 9:57 pm

That wouldn’t cause some ad to show with another ad? Like if I had Buy computers exact, and buy computers broad… the stats wouldn’t interfere?

webmaster Posted on July 23, 2008 at 12:58 pm

No that won’t happen just like it doesn’t happen when you put all match types for a keyword in one adgroup. You will separate impressions and clicks for all match types.

Joshua Posted on July 25, 2008 at 11:17 am

Wouldn’t naming adgroups Keyword_exact, Keyword_broad, Keyword_phrase… kill your QS?

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