08 Jul

PPC Marketing: Driving more traffic to your campaigns

Posted by webmaster, under PPC Marketing

If you keep your campaign running long enough on adwords with consistent CTR, conversions and good quality score, you should expect to see a boost in traffic from Google.

This is what I have been seeing from last few weeks now. I have had my campaign running for 2 months now. My traffic started from less than 100 clicks a day to almost now over 1000 clicks a day. After tweaking my campaign for few weeks in the beginning, I have done almost nothing to it in the last month or so other than monitored my stats.

My latest daily earning screenshot -
Earnings almost up by $150/day overnight. Thanks to the sudden increase in traffic:

ppc marketing earnings screenshot july 2008

Why did I get this boost in traffic and how?

The only explanation I have is that if you have your campaigns running for sometime with consistent data, that is, good ad-clicks relative to your ad positions, good quality score and so on, Google gradually lowers your ad positions (say from position 6 to position 3) and lower your CPC, resulting in more traffic and better cost/conversion over time.

Obviously this is my speculation and of course, some of you have seen this happen with almost all your successful campaigns.

Your thoughts on this?

6 Responses to “PPC Marketing: Driving more traffic to your campaigns”
Emiel Posted on July 11, 2008 at 4:10 pm

Yes, well I guess you build up some trust of some kind during that time, especially when you keep a good quality score. Never did PPC so I wouldn’t know for sure, but that seems to be the logical explanation. Btw nice blog so far, after I found you on DP! Subscribed to the reader. And congrats on the earnings! I really need to do PPC I guess:)

Regards, Emiel

webmaster Posted on July 11, 2008 at 7:34 pm

I wasn’t aware but Google is been slapping affiliates lately.
http://uberaffiliate.com/google-adwords/google-slap/
So far I’m unaffected by it. This may have played some role as well as probably some of my competitors disappeared.

Thanks for subscribing. I look forward to putting up more good content on my blog and getting more readers to help out.

Joe Posted on July 16, 2008 at 7:16 am

Yikes! I gotta becareful if I get slapped =\

EliteCommission Affiliate Network

Scorpiono Posted on July 17, 2008 at 7:32 am

What do you promote generally - to generate the income?

Thanks and congrats! ;)

webmaster Posted on July 17, 2008 at 8:01 am

Thanks. Well, I promote number of offers. I can’t tell what I promote but what I can tell you that you can generate that number by promoting any of the 100s of offers on any ad network.

peter Posted on July 28, 2008 at 12:45 am

congratulations on your success.. can I know what’s the payout of the offers? Is it zip/email offers or free trial with shipping fees those offers or pay per sale?

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