PPC Marketing: Keyword Research
Posted by webmaster, under Success StoriesI’m going to give you two different examples of a campaign and you will clearly see which one will NOT die out and which one will.
Examples 1:
The first example is running one ad group with 50 or so keywords and with a budget of $30 a day.
Ad group: “online dating sites”
Budget: $30 a day
Example 2:
The second example is running more than one adgroup with 1000+ keywords. The budget is set high enough to test things quickly.
Ad groups:
dating sites
singles dating
online dating
dating personals
internet dating sites
dating websites
on line dating sites
dating single
dating services
dating service
dating website
singles sites
on line dating
internet dating
find a date online
dating online site
dating websites online
dating web sites
dating web site
online dating profiles
onlinedating
online dating web site
online dating website
online dating review
dating singles online
best online dating
top dating sites
single dating sites
dating cupid
free internet dating
online dating guide
single online dating
new dating site
herpes dating
free online dating
free dating services
free dating site
free online dating site
on line dating site
online personals sites
free on line dating
online dating service
online dating services
free online dating services
men seeking women
free online dating service
singles dating sites
online dating personals
best dating sites
Budget: $150 a day
The Difference?
Well, beside the number difference in these two campaigns, the difference you will notice after few days you run these two campaigns is that, campaign 1 with one ad group may or may not work. That’s because one ad group is NOT enough to test the niche. Even if you make that one ad group work, your profits are not high enough and you need to scale things up if you want to make more than $100 a day profit.
On the other hand the campaign 2 is bound to have few ad groups that may have less bidding and less competition and start to show some success after few days of testing. Reaching $100 profit will be quicker and easier in campaign 2.
Your Lesson
The lesson I wan you to take from this post is that, you are increasing you odds of having a successful campaign by having more adgroups and running more keywords. The more you run the faster you will see results and the more money you will make when everything is said and done.
Reference:
Also check out these posts on keywords research.
Another great post. How many keywords would you say to start out with?
I would say to at least have 30+ or so ad groups with each ad group having 50+ targeted keywords. But only run 10 ad groups at a time. First run 10 agroups, test them, optimize them, tweak them, get profitable and then go to the next 10. Or you can do 5 ad groups at a time. Hope that make sense.
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