Email Marketing: Increase Your Revenue with email opt-ins

By: webmaster on Mar 08 2009 | 2 Comments

Marketing isn’t about just splashing a creative landing before your user’s eye. It’s about converting that user to a sale, lead or an action of some short. If you’re letting your users click away (without them taking an action), you’re leaving a lot of money on the table. Why would you let your users click away? If you can’t make them buy your product, why not take their email, so you can promote your products to them later.

It’s harder to convince someone to buy something at first try but if you can persuade them over and over by sending email follow ups and educating the user about the product, you will increase your chances of making a sale and will definitely make one.

I increased my revenue by building an email list

Early this year in January I added an opt-in box on my landing pages and starting collecting emails. To this date I’ve collected about 3k subscribed emails. I collect around 60-70 subscribers a day. I generate $20-30 extra a day (at least one sale) through these subscribers by sending them links to related offers in my follow-up emails.

Suggest me a good tool to build email list

I use Aweber autoresponder to collect emails and send follow-ups. Basically, you set up emails that will be sent to your email list as soon as someone subscribes. You can set up as many follow-up emails as your like with whatever intervals between follow-ups as you like. For example, I’ve set up my first follow-up to be sent right when someone subscribes and 2nd after 1 day.

How much it costs?

Aweber will cost you $19/mo. This is just a fraction of price comparing to what you will make back from your email list. They also have yearly subscription which costs $193/yr.

They also charge for hosting your email list. Once you have over 500 emails in your list, you will extra $10 a month and so on.

Right now I have 3k emails in my list and I pay $30 a month. However, I make at least one sale equivalent to $20 a day from my list. Last month I made little over $ 250 from my email list by sending them follow-up emails. That’s a profit of $220 a month.

As you grow your list your profits will go up as well. Imagine how much you will make if you have list of 100,000+ subscribers.

-G

Posted under: Email Marketing

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